Marketing & Consultation
Knowing your audience is very important. It helps you save time, and spend your money wisely. Knowing how your audience will want to interact with your products is equally important. Understanding how you can develop your “brand” can take time, as can developing a community of enthusiastic customers.
During my more than 25 years in the miniature wargaming industry I’ve had the opportunity to talk to many people about all of these facets of marketing, including two years as the Marketing Manager for GW Asia Pacific, two years as the Community Development Manager for GW North America, and 18 months with CMON in Miniatures Marketing. I’m ready to sit down and talk about where you want your product to be. We can cover:
- Brand Development
- Target Audience Assessment
- Product Pricing Strategies
- Community Development
Content & Promotion
When it comes to tabletop wargaming, hobbyists love to learn more about new products (or products new to them). Ensuring you have a depth of material for your customers to devour is very important: information about your game mechanics, the background setting of the worlds you have created, ideas for building, painting, and even converting your quality miniatures.
Just as important is getting the word out into the greater wargaming world through promotional plans and informational dossiers for distributors and retailers. I’ve spent years immersed in:
- Content Strategy & Planning
- Creative & Copy Writing
- Miniature & Event Photography
- Promotional & Event Planning
Layout & Editing
During my time with Games Workshop I had the pleasure of working on White Dwarf magazine for over ten years, four of these as the Editor of the Australian edition. More recently I worked for five years as the US Editor of Wargames Illustrated, the premier wargaming magazine. Work on both of these well-known magazines, layout out on a dozen wargaming rulebooks, as well as hundreds of other pieces of promotional material, AND creating my own successful hobby book – ARMIES & LEGIONS & HORDES – has honed my skills in the following:
- Strategic Planning
- Copy Editing & Proofreading
- Layout & Design
- Print Buying
Creation & Commissions
In addition to my many years of design, editorial, and business experience, I’ve built, converted, and painted thousands upon thousands of miniatures for a variety of wargames. I’ve also had the opportunity to be involved in the design and creation of products you can buy right now, and have sent commissioned pieces all around the globe.
If you would like to talk about designing, creating, or painting something for you or business, I’m certainly ready to talk about these things with you:
- Product Design & Creation
- Miniature Conversions
- Miniature Painting
- Writing & Photography
